When companies are thinking to have somekind of presence on mobile internet, I mean having a mobile site, they usually think that as a way to share information, news and other content as an additional "media channel".
Too often it just stays this way, yet another channel to publish information for those who perhaps find it and are interested. It should not stay this way as next logical, and necessary, steps should be to start thinking and working how companies can utilize this channel, which is not tied to location or wires, much more better.
Some companies are getting this. World's third-largest pizza chain, Papa John's has generated 1 million dollars thru their mobile web site in less than six months. Its still peanuts when compared to their yearly online sales (more than 1 billion USD), but encouraging and fast results.
So, kids are ordering pizza online via their mobile phones... suprisingly not, as user demographics covers all age groups. Group of 35-44 years old is roughly the same size as 18-25 years old. Just another good example that its not only kids who are willing to use advanced mobile functionalities or mobile services. Older ones are too, if the service is needed, easy to use and useful. Are yours?
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